/* Katie Barnes / Rise & Optimize — riseandoptimize.com */
@font-face{font-family:'Karla';src:url('../fonts/Karla-Light.ttf') format('truetype');font-weight:300;font-style:normal;font-display:swap}
@font-face{font-family:'Karla';src:url('../fonts/Karla-Regular.ttf') format('truetype');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:'Karla';src:url('../fonts/Karla-Medium.ttf') format('truetype');font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:'Karla';src:url('../fonts/Karla-SemiBold.ttf') format('truetype');font-weight:600;font-style:normal;font-display:swap}
@font-face{font-family:'AtkinsonMono';src:url('../fonts/AtkinsonHyperlegibleMono-Regular.ttf') format('truetype');font-weight:400;font-style:normal;font-display:swap}

:root{
  --ivory:#F6EFE3;--champagne:#EED7B2;--sand:#EDE2D0;--line:#D9BC8C;
  --tangerine:#D96020;--tangerine-dk:#B84E16;--tangerine-lt:#F28150;
  --green:#4A5E38;--green-dk:#364628;--mocha:#4E382B;--mocha-soft:#6B5042;--mocha-dk:#2E2018;
  --serif:'Instrument Serif',Georgia,'Times New Roman',serif;
  --sans:'Karla','Helvetica Neue',Arial,sans-serif;
  --mono:'AtkinsonMono','Courier New',monospace;
  --maxw:1240px;--gutter:clamp(20px,4vw,48px);
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;scroll-padding-top:96px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
body{margin:0;background:var(--ivory);color:var(--mocha);font-family:var(--sans);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--tangerine);text-decoration:none;transition:color 250ms ease-out,background 250ms ease-out,border-color 250ms ease-out}
a:hover{color:var(--tangerine-dk)}
:focus-visible{outline:2px solid var(--tangerine);outline-offset:3px}
::selection{background:var(--champagne)}
h1,h2,h3,p,figure,blockquote{margin:0}
h1,h2{font-family:var(--serif);font-weight:400}
em{font-style:italic}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.skip{position:absolute;left:16px;top:-60px;z-index:100;background:var(--mocha);color:var(--ivory);padding:10px 16px;border-radius:4px;font-weight:600}
.skip:focus{top:12px;color:var(--ivory)}

.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--gutter);padding-right:var(--gutter)}
.pad{padding-top:clamp(72px,9vw,120px);padding-bottom:clamp(72px,9vw,120px)}
.pad-lg{padding-top:clamp(80px,10vw,136px);padding-bottom:clamp(80px,10vw,136px)}
.stack{display:flex;flex-direction:column}
.eyebrow{font-size:12px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:var(--tangerine)}
.mono{font-family:var(--mono);font-size:13px;line-height:1.5;color:var(--mocha-soft)}
.accent{color:var(--tangerine)}
.h2{font-size:clamp(40px,4.6vw,64px);line-height:1.02;letter-spacing:-.01em;text-wrap:balance}
.h2-xl{font-size:clamp(44px,6vw,88px);line-height:.98;letter-spacing:-.02em;text-wrap:balance}
.lede{font-size:clamp(18px,1.6vw,21px);line-height:1.55;font-weight:300;text-wrap:pretty}
.body-lg{font-size:18px;line-height:1.65;text-wrap:pretty}
.pull{font-family:var(--serif);font-style:italic;font-size:clamp(26px,2.6vw,34px);line-height:1.2}
.grid-2{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,360px),1fr));gap:clamp(40px,6vw,96px)}

/* Buttons */
.btn{display:inline-block;background:var(--tangerine);color:var(--ivory);padding:17px 28px;border-radius:4px;font-family:var(--sans);font-weight:600;font-size:16px;line-height:1.2;border:0;cursor:pointer;text-align:center}
.btn:hover{background:var(--tangerine-dk);color:var(--ivory)}
.btn-sm{padding:10px 18px;font-size:14px}
.btn-dark{background:var(--mocha);padding:15px 24px;font-size:15px}
.btn-dark:hover{background:var(--mocha-dk)}
.btn-light{background:var(--ivory);color:var(--green);padding:15px 24px;font-size:15px}
.btn-light:hover{background:var(--champagne);color:var(--green-dk)}
.link-under{color:var(--mocha);font-size:16px;border-bottom:1px solid var(--line);padding-bottom:3px}
.link-under:hover{color:var(--tangerine);border-color:var(--tangerine)}
.actions{display:flex;align-items:center;gap:24px 28px;flex-wrap:wrap}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:var(--ivory);border-bottom:1px solid var(--line)}
.site-header .wrap{padding-top:16px;padding-bottom:16px;display:flex;align-items:center;justify-content:space-between;gap:16px 24px;flex-wrap:wrap}
.brand{display:flex;flex-direction:column;gap:3px;color:var(--mocha)}
.brand:hover{color:var(--mocha)}
.brand-name{font-family:var(--serif);font-size:28px;letter-spacing:.08em;line-height:1}
.brand-sub{font-size:11px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:var(--mocha-soft)}
.nav{display:flex;align-items:center;gap:12px 28px;flex-wrap:wrap;font-size:15px}
.nav-links{list-style:none;margin:0;padding:0;display:flex;align-items:center;gap:12px clamp(16px,2.4vw,32px);flex-wrap:wrap}
.nav-links a{color:var(--mocha)}
.nav-links a:hover,.nav-links a[aria-current="page"]{color:var(--tangerine)}
.nav-pub{font-family:var(--serif);font-style:italic;font-size:19px}
.nav-toggle{display:none;background:none;border:1px solid var(--mocha);color:var(--mocha);border-radius:4px;padding:9px 14px;font:600 14px var(--sans);cursor:pointer;min-height:44px}
@media (max-width:960px){
  .js .nav-toggle{display:inline-block}
  .js .nav{display:none;width:100%;flex-direction:column;align-items:stretch;gap:16px;padding-bottom:8px}
  .js .nav.open{display:flex}
  .js .nav-links{flex-direction:column;align-items:stretch;gap:0}
  .js .nav-links li{border-top:1px solid var(--line)}
  .js .nav-links a{display:block;padding:14px 0;font-size:18px}
  .js .nav .btn{padding:15px 20px;font-size:16px}
}

/* Hero */
.hero{display:flex;flex-wrap:wrap;gap:clamp(40px,6vw,88px);align-items:flex-end;padding-top:clamp(48px,7vw,96px);padding-bottom:clamp(64px,8vw,112px)}
.hero-copy{flex:1 1 540px;min-width:0;display:flex;flex-direction:column;gap:32px}
.hero h1{font-size:clamp(48px,7.4vw,108px);line-height:.96;letter-spacing:-.02em;text-wrap:balance}
.hero .lede{max-width:540px}
.hero-fig{flex:1 1 360px;max-width:500px;min-width:0;display:flex;flex-direction:column;gap:14px}
.hero-photo{position:relative;margin-right:24px}
.hero-photo::before{content:"";position:absolute;inset:24px -24px -24px 24px;background:var(--champagne)}
.hero-photo img{position:relative;width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 30%}
.hero-fig figcaption{margin-top:28px}

/* Recognition */
.rule-top{border-top:1px solid var(--line)}
.signals{list-style:none;margin:0;padding:0}
.signal{display:grid;grid-template-columns:44px 1fr;gap:16px;padding:28px 0;border-top:1px solid var(--line)}
.signal:first-child{border-top-color:var(--mocha)}
.signal:last-child{border-bottom:1px solid var(--line)}
.signal .n{font-family:var(--mono);font-size:13px;color:var(--tangerine);padding-top:6px}
.signal h3{font-size:22px;font-weight:600;line-height:1.3;margin:0 0 8px}
.signal p{font-size:17px;line-height:1.6;color:var(--mocha-soft);text-wrap:pretty}
.kicker{margin-top:40px;color:var(--tangerine)}

/* Proof */
.proof{background:var(--mocha);color:var(--ivory)}
.proof-inner{display:flex;flex-direction:column;gap:clamp(56px,7vw,88px)}
.proof-head{display:flex;justify-content:space-between;align-items:baseline;gap:24px;flex-wrap:wrap;border-bottom:1px solid var(--mocha-soft);padding-bottom:20px}
.proof .eyebrow{color:var(--tangerine-lt)}
.proof .mono{color:var(--champagne)}
.stats{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,280px),1fr));gap:clamp(40px,5vw,72px)}
.stat{display:flex;flex-direction:column;gap:16px}
.stat-fig{font-family:var(--serif);font-size:clamp(60px,7vw,104px);line-height:.9;letter-spacing:-.02em;color:var(--ivory);white-space:nowrap}
.stat-fig .arrow{color:var(--tangerine-lt)}
.stat p{font-size:17px;line-height:1.55;color:var(--champagne);max-width:320px}
.proof-also{font-size:16px;color:var(--champagne)}
.proof-quote{display:flex;flex-wrap:wrap;gap:32px;border-top:1px solid var(--mocha-soft);padding-top:clamp(40px,5vw,64px)}
.proof-quote blockquote{flex:2 1 420px;min-width:0;font-family:var(--serif);font-size:clamp(28px,3.2vw,44px);line-height:1.18;color:var(--ivory);text-wrap:pretty}
.proof-quote figcaption{flex:1 1 220px;align-self:flex-end}
.cite{display:flex;flex-direction:column;gap:4px;font-style:normal}
.cite-name{font-weight:600;font-size:16px;color:var(--tangerine)}
.cite-role{font-size:15px;color:var(--mocha-soft)}
.proof .cite-name{color:var(--tangerine-lt)}
.proof .cite-role{color:var(--champagne)}

/* How */
.how{display:flex;flex-direction:column;gap:clamp(48px,6vw,80px)}
.how-head{display:flex;flex-direction:column;gap:20px;max-width:980px}
.how-intro{display:flex;flex-direction:column;gap:20px;font-size:19px;line-height:1.6;font-weight:300;text-wrap:pretty}
.patterns{list-style:none;margin:0;padding:0}
.patterns li{display:flex;flex-direction:column;gap:8px;padding:20px 0;border-top:1px solid var(--line);font-family:var(--serif);font-size:clamp(24px,2.4vw,30px);line-height:1.2}
.patterns li:last-child{border-bottom:1px solid var(--line)}
.patterns .note{font-family:var(--mono);font-size:13px;color:var(--tangerine)}
.patterns-end{margin-top:28px;font-size:19px;font-weight:600}
.steps-wrap{display:flex;flex-direction:column;gap:28px;border-top:1px solid var(--mocha);padding-top:40px}
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,200px),1fr));gap:32px}
.steps li{display:flex;flex-direction:column;gap:10px}
.steps h3{font-family:var(--serif);font-style:italic;font-weight:400;font-size:26px;line-height:1.15;color:var(--tangerine)}
.steps p{font-size:16px;line-height:1.6}

/* Offers */
.work{background:var(--sand)}
.work-inner{display:flex;flex-direction:column;gap:clamp(40px,5vw,64px)}
.work-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}
.work-head .mono{max-width:300px}
.offers{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,300px),1fr));gap:0 48px}
.offer{display:flex;flex-direction:column;gap:16px;padding:32px 0;border-top:1px solid var(--mocha)}
.offer.lead{border-top:3px solid var(--tangerine)}
.offer-tag{font-size:11px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:var(--mocha-soft)}
.offer.lead .offer-tag{color:var(--tangerine-dk)}
.offer h3{font-family:var(--serif);font-weight:400;font-size:34px;line-height:1.05}
.offer-price{display:flex;gap:12px;align-items:baseline;flex-wrap:wrap}
.offer-price strong{font-size:20px;font-weight:600}
.offer-for{font-size:17px;line-height:1.55;font-weight:500;text-wrap:pretty}
.offer-what{font-size:16px;line-height:1.6;color:var(--mocha-soft);text-wrap:pretty}
.offer-cta{margin-top:auto;padding-top:8px;font-weight:600;font-size:16px;color:var(--mocha)}
.offer.lead .offer-cta{color:var(--tangerine-dk)}
.offer-cta:hover{color:var(--tangerine)}
.work-foot{font-family:var(--serif);font-style:italic;font-size:clamp(24px,2.4vw,30px);line-height:1.25}
.work-foot a{color:var(--tangerine-dk);border-bottom:1px solid currentColor}

/* Testimonials */
.words{display:flex;flex-direction:column;gap:clamp(48px,6vw,80px)}
.words h2{font-style:italic;font-size:clamp(48px,6vw,88px);line-height:1;letter-spacing:-.02em}
.feature-quote{display:flex;flex-wrap:wrap;gap:clamp(24px,4vw,64px);padding-top:40px;border-top:1px solid var(--mocha)}
.feature-quote .side{flex:1 1 200px;display:flex;flex-direction:column}
.feature-quote .mark{font-family:var(--serif);font-size:96px;line-height:.6;color:var(--tangerine)}
.feature-quote .cite{margin-top:24px}
.feature-quote blockquote{flex:3 1 480px;min-width:0;font-family:var(--serif);font-size:clamp(30px,3.4vw,46px);line-height:1.15;text-wrap:pretty}
.quote{display:flex;flex-direction:column;gap:24px;padding-top:32px;border-top:1px solid var(--line)}
.quote blockquote{font-size:19px;line-height:1.6;font-weight:300;text-wrap:pretty}
.quote .hl{font-family:var(--serif);font-size:26px;font-weight:400;line-height:1.2}

/* About */
.about{background:var(--champagne)}
.about-inner{display:flex;flex-wrap:wrap;gap:clamp(40px,6vw,96px);align-items:center}
.about-fig{flex:1 1 320px;max-width:440px;display:flex;flex-direction:column;gap:14px}
.about-fig img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 40%}
.about-copy{flex:1 1 440px;min-width:0;max-width:620px;display:flex;flex-direction:column;gap:22px}
.about .eyebrow{color:var(--tangerine-dk)}

/* Newsletter */
.pub{background:var(--green);color:var(--ivory)}
.pub-inner{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,380px),1fr));gap:clamp(40px,6vw,96px);align-items:end}
.pub .eyebrow,.pub .mono{color:var(--champagne)}
.pub h2{font-size:clamp(56px,8vw,120px);line-height:.92;letter-spacing:-.02em}
.pub h2 em{color:var(--champagne)}
.pub-copy{display:flex;flex-direction:column;gap:24px;max-width:480px}
.pub-copy .lede{color:var(--ivory)}
.pub-masthead{display:flex;justify-content:space-between;gap:12px 24px;flex-wrap:wrap;padding-bottom:18px;margin-bottom:clamp(40px,5vw,64px);border-bottom:3px double rgba(246,239,227,.45)}
.pub-recent{margin-top:clamp(56px,7vw,88px);display:flex;flex-direction:column;gap:28px}
.pub-recent h3{font-weight:400;text-transform:uppercase;letter-spacing:.12em}
.pub-posts{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,260px),1fr));border-top:1px solid rgba(246,239,227,.35)}
.pub-posts li{border-bottom:1px solid rgba(246,239,227,.35)}
.pub-posts a{display:flex;flex-direction:column;gap:12px;padding:24px 24px 28px 0;color:var(--ivory);height:100%}
.pub-posts a:hover{color:var(--champagne)}
.post-title{font-family:var(--serif);font-size:clamp(24px,2.2vw,30px);line-height:1.12;text-wrap:balance}

/* Homepage FAQ */
.home-faq{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,360px),1fr));gap:clamp(32px,6vw,96px);align-items:start}
.faq-list{border-top:1px solid var(--mocha)}
.home-faq details{border-bottom:1px solid var(--line)}
.home-faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:baseline;gap:24px;padding:22px 0}
.home-faq summary::-webkit-details-marker{display:none}
.home-faq summary::after{content:"+";font-family:var(--mono);color:var(--tangerine);font-size:18px}
.home-faq details[open] summary::after{content:"\2013"}
.home-faq summary h3{font-family:var(--sans);font-size:19px;font-weight:600;line-height:1.35}
.home-faq summary:hover h3{color:var(--tangerine-dk)}
.home-faq details p{font-size:17px;line-height:1.65;color:var(--mocha-soft);padding:0 40px 24px 0;max-width:620px;text-wrap:pretty}

/* Contact */
.contact{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,380px),1fr));gap:clamp(48px,6vw,96px);align-items:start}
.contact-copy{display:flex;flex-direction:column;gap:24px}
.contact h2{font-size:clamp(44px,5.4vw,76px);line-height:1;letter-spacing:-.01em;text-wrap:balance}
.contact .lede{max-width:480px;font-size:18px}
.form{display:flex;flex-direction:column;gap:20px;padding-top:8px}
.field{display:flex;flex-direction:column;gap:8px}
.field label{font-size:14px;font-weight:600}
.field input,.field textarea{font:400 18px/1.4 var(--sans);color:var(--mocha);padding:14px 0;border:0;border-bottom:1px solid var(--mocha);background:transparent;border-radius:0;width:100%}
.field textarea{resize:vertical;min-height:120px}
.field input::placeholder,.field textarea::placeholder{color:#8A6E5E}
.field input:focus,.field textarea:focus{outline:2px solid var(--tangerine);outline-offset:2px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.form-actions{display:flex;align-items:center;gap:20px;flex-wrap:wrap;margin-top:8px}
.form-error{font-size:14px;color:var(--tangerine-dk)}
.form-done{display:flex;flex-direction:column;gap:14px;padding:40px 0;border-top:1px solid var(--mocha);border-bottom:1px solid var(--mocha)}
.form-done p:first-child{font-family:var(--serif);font-size:40px;line-height:1.05}
.form-done p:last-child{font-size:17px;line-height:1.6;color:var(--mocha-soft)}
[hidden]{display:none!important}

/* Footer */
.site-footer{background:var(--mocha);color:var(--champagne)}
.site-footer .wrap{padding-top:56px;padding-bottom:40px;display:flex;flex-direction:column;gap:40px}
.foot-top{display:flex;justify-content:space-between;align-items:flex-end;gap:32px;flex-wrap:wrap}
.foot-brand{display:flex;flex-direction:column;gap:6px}
.foot-brand .brand-name{font-size:40px;color:var(--ivory)}
.foot-brand .brand-sub{color:var(--champagne)}
.foot-nav{list-style:none;margin:0;padding:0;display:flex;gap:12px 28px;flex-wrap:wrap;font-size:15px}
.foot-nav a{color:var(--champagne)}
.foot-nav a:hover{color:var(--ivory)}
.foot-nav .hot{color:var(--tangerine-lt)}
.foot-bottom{display:flex;justify-content:space-between;align-items:baseline;gap:20px;flex-wrap:wrap;border-top:1px solid var(--mocha-soft);padding-top:24px;font-size:13px}
.foot-bottom .tag{font-family:var(--serif);font-style:italic;font-size:18px;color:var(--ivory)}

/* Inner pages (audit, thanks, 404) */
.crumb{font-size:14px;color:var(--mocha-soft)}
.crumb a{color:var(--mocha-soft);border-bottom:1px solid var(--line)}
.crumb a:hover{color:var(--tangerine)}
.page-hero{display:flex;flex-direction:column;gap:28px;padding-top:clamp(48px,7vw,96px);padding-bottom:clamp(56px,7vw,96px);max-width:1000px}
.page-hero h1{font-size:clamp(44px,6.4vw,92px);line-height:.98;letter-spacing:-.02em;text-wrap:balance}
.page-hero .lede{max-width:620px}
.facts{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:20px 48px;border-top:1px solid var(--mocha);padding-top:20px}
.facts li{display:flex;flex-direction:column;gap:6px}
.facts .k{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--tangerine-dk)}
.facts .v{font-family:var(--serif);font-size:30px;line-height:1.1}
.numbered{list-style:none;margin:0;padding:0;border-top:1px solid var(--mocha)}
.numbered li{display:grid;grid-template-columns:44px 1fr;gap:16px;padding:18px 0;border-bottom:1px solid var(--line);font-size:17px;line-height:1.5}
.numbered .n{font-family:var(--mono);font-size:13px;color:var(--tangerine);padding-top:3px}
.weeks{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,320px),1fr));gap:0 48px}
.weeks > div{display:flex;flex-direction:column;gap:12px;padding:28px 0;border-top:1px solid var(--mocha)}
.weeks h3{font-family:var(--serif);font-weight:400;font-style:italic;font-size:32px;line-height:1.1;color:var(--tangerine)}
.weeks p{font-size:17px;font-weight:500}
.weeks ul{margin:0;padding-left:20px;color:var(--mocha-soft);font-size:16px;line-height:1.6;display:flex;flex-direction:column;gap:6px}
.price-block{display:flex;flex-direction:column;gap:18px}
.price-amt{font-family:var(--serif);font-size:clamp(64px,8vw,112px);line-height:.9;letter-spacing:-.02em;color:var(--ivory)}
.proof .body-lg{color:var(--champagne)}
.proof strong{color:var(--ivory);font-weight:600}
.proof h3{font-family:var(--serif);font-weight:400;font-size:32px;line-height:1.1;color:var(--ivory)}
.credit{border-top:1px solid var(--tangerine-lt);padding-top:18px;font-size:17px;line-height:1.6;color:var(--champagne)}
.faq{list-style:none;margin:0;padding:0;border-top:1px solid var(--mocha)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:baseline;gap:24px;padding:22px 0;font-family:var(--serif);font-size:clamp(22px,2.2vw,28px);line-height:1.2}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--mono);font-size:20px;color:var(--tangerine)}
.faq details[open] summary::after{content:"\2212"}
.faq details p{padding:0 0 24px;max-width:720px;font-size:17px;line-height:1.65;color:var(--mocha-soft)}
.simple{min-height:56vh;display:flex;flex-direction:column;justify-content:center;gap:24px;max-width:820px}
.simple h1{font-size:clamp(44px,6vw,84px);line-height:1;letter-spacing:-.02em;text-wrap:balance}