/* Rise & Optimize — riseandoptimize.com */
@font-face{font-family:'Karla';src:url('fonts/Karla-ExtraLight.ttf') format('truetype');font-weight:200;font-style:normal;font-display:swap}
@font-face{font-family:'Karla';src:url('fonts/Karla-Light.ttf') format('truetype');font-weight:300;font-style:normal;font-display:swap}
@font-face{font-family:'Karla';src:url('fonts/Karla-Regular.ttf') format('truetype');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:'Karla';src:url('fonts/Karla-Medium.ttf') format('truetype');font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:'Karla';src:url('fonts/Karla-SemiBold.ttf') format('truetype');font-weight:600;font-style:normal;font-display:swap}
@font-face{font-family:'AtkinsonMono';src:url('fonts/AtkinsonHyperlegibleMono-Regular.ttf') format('truetype');font-weight:400;font-style:normal;font-display:swap}

:root{
  --ivory:#F6EFE3;--champagne:#EED7B2;--champagne-2:#F1DDB7;--champagne-dk:#D9BC8C;
  --tangerine:#D96020;--tangerine-dk:#B84E16;--green:#4A5E38;--mocha:#4E382B;--mocha-soft:#6B5042;
  --maxw:1080px;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--ivory);color:var(--mocha);font-family:'Karla',system-ui,sans-serif;font-size:16px;line-height:1.7;-webkit-font-smoothing:antialiased}
img{max-width:100%}
a{color:var(--tangerine)}
a:hover{color:var(--tangerine-dk)}
h1,h2,h3{font-family:'Instrument Serif',Georgia,serif;font-weight:400;color:var(--mocha);letter-spacing:-.01em}
.accent{color:var(--tangerine)}
.wrap{max-width:var(--maxw);margin:0 auto}
.band{padding:96px 48px}
.rule{border:none;border-top:1px solid var(--champagne-dk);margin:0}
.eyebrow{display:block;font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--tangerine);line-height:1.6}
.eyebrow-lg{font-size:13px;letter-spacing:.18em;margin-bottom:18px}
.mono{font-family:'AtkinsonMono',ui-monospace,monospace}
.visually-hidden{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* Buttons + links */
.btn{display:inline-block;font-family:'Karla',sans-serif;font-weight:600;font-size:14px;letter-spacing:.08em;text-transform:uppercase;text-decoration:none;border:none;border-radius:6px;padding:14px 36px;cursor:pointer;transition:background 250ms ease-out,color 250ms ease-out}
.btn-primary{background:var(--tangerine);color:var(--ivory)}
.btn-primary:hover{background:var(--tangerine-dk);color:var(--ivory)}
.btn-green{background:var(--green);color:var(--ivory)}
.btn-green:hover{opacity:.88;color:var(--ivory)}
.btn-champagne{background:var(--champagne);color:var(--green);font-size:13px;padding:13px 30px}
.btn-champagne:hover{color:var(--green);opacity:.88}
.btn-sm{font-size:13px;letter-spacing:.06em;padding:11px 22px}
.link-rule{font-family:'Karla',sans-serif;font-weight:500;font-size:14px;color:var(--mocha);text-decoration:none;border-bottom:1.5px solid var(--tangerine);padding-bottom:2px}
.link-rule:hover{color:var(--tangerine)}

/* Header */
.site-header{position:sticky;top:0;z-index:100;background:rgba(246,239,227,.95);border-bottom:1px solid var(--champagne-dk);display:flex;align-items:center;justify-content:space-between;gap:24px;padding:13px 48px}
.brand{display:block;line-height:0}
.brand img{display:block;width:150px;height:auto}
.nav-list{list-style:none;display:flex;align-items:center;gap:26px;margin:0;padding:0}
.nav-list a{font-size:12.5px;font-weight:500;letter-spacing:.06em;text-transform:uppercase;text-decoration:none;color:var(--mocha)}
.nav-list a:hover{color:var(--tangerine)}

/* Hero */
.hero{display:grid;grid-template-columns:1.05fr .95fr;align-items:stretch;min-height:82vh;background:var(--ivory);padding-left:48px;overflow:hidden}
.hero-copy{display:flex;flex-direction:column;justify-content:center;padding:84px 64px 84px 0;max-width:620px}
.hero h1{font-size:clamp(36px,4.4vw,66px);line-height:1.08;letter-spacing:-.02em;margin:20px 0 28px}
.hero-lede{font-size:clamp(15px,1.6vw,18px);font-weight:300;line-height:1.7;color:var(--mocha-soft);margin:0 0 44px}
.hero-media{background:var(--champagne);position:relative;overflow:hidden;min-height:420px}
.hero-media img{width:100%;height:100%;object-fit:cover;object-position:center top;display:block}

/* Pain */
.pain{background:var(--champagne);position:relative;overflow:hidden}
.sunburst{position:absolute;right:-80px;bottom:-80px;width:400px;height:auto;opacity:.07;pointer-events:none}
.pain-head{max-width:720px;margin-bottom:64px}
.pain-head h2{font-size:clamp(30px,4.5vw,56px);line-height:1.1;margin:0}
.pain-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1.5px solid rgba(78,56,43,.2);margin-bottom:56px}
.pain-grid > div{padding:32px}
.pain-grid > div:first-child{padding-left:0}
.pain-grid > div:last-child{padding-right:0}
.pain-grid > div + div{border-left:1px solid rgba(78,56,43,.15)}
.pain-grid h3{font-size:24px;line-height:1.25;margin:0 0 12px}
.pain-grid p{font-size:16px;line-height:1.7;color:var(--mocha-soft);margin:0}
.step-num{font-family:'AtkinsonMono',ui-monospace,monospace;font-size:10px;color:var(--tangerine);margin-bottom:14px;display:block}
.pain-kicker{max-width:560px;font-family:'Instrument Serif',Georgia,serif;font-size:clamp(20px,2.5vw,28px);font-style:italic;color:var(--mocha);line-height:1.4;padding-top:8px;border-top:1.5px solid rgba(78,56,43,.2);margin:0}

/* Testimonials */
.proof-band{background:var(--champagne-2);padding:88px 48px}
.quote-card{background:var(--ivory);border-radius:16px;padding:44px 40px;border-top:4px solid var(--tangerine);box-shadow:0 4px 16px rgba(78,56,43,.08);margin:0}
.quote-card.feature{padding:56px;box-shadow:0 8px 32px rgba(78,56,43,.10);max-width:820px;margin:0 auto}
.quote-card blockquote{margin:0}
.quote-card p{font-family:'Instrument Serif',Georgia,serif;font-size:clamp(19px,2.2vw,24px);font-style:italic;color:var(--mocha);line-height:1.5;margin:0 0 28px}
.quote-card.feature p{font-size:clamp(23px,3vw,34px);line-height:1.45;margin-bottom:32px}
.quote-card cite{font-style:normal;display:block}
.q-name{display:block;font-weight:600;font-size:15px;color:var(--tangerine)}
.quote-card.feature .q-name{font-size:16px}
.q-role{display:block;font-size:13px;color:var(--mocha-soft);font-weight:300;margin-top:2px}
.proof-head{max-width:640px;margin-bottom:56px}
.proof-head h2{font-size:clamp(28px,4vw,46px);line-height:1.15;margin:0}
.quote-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;list-style:none;margin:0;padding:0}

/* Services */
.services{background:var(--ivory);font-weight:300}
.services-head{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:80px;align-items:start;margin-bottom:72px}
.services-head h2{font-size:clamp(26px,3.5vw,44px);line-height:1.2;margin:0;text-wrap:pretty}
.services-head p{font-size:17px;font-weight:300;line-height:1.75;color:var(--mocha-soft);margin:0 0 18px}
.services-head .down{font-family:'AtkinsonMono',ui-monospace,monospace;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--tangerine);margin:4px 0 0;line-height:1.5}
.offers{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;align-items:stretch}
.offer{background:var(--champagne);border-radius:10px;padding:36px 30px;display:flex;flex-direction:column;position:relative;overflow:hidden}
.offer.first{background:var(--champagne-2);padding:28px 30px 36px;box-shadow:0 8px 24px -18px rgba(78,56,43,.35)}
.offer-bar{position:absolute;top:0;left:0;right:0;height:3px;background:var(--tangerine)}
.offer.first .offer-bar{height:4px;opacity:1}
.bar-mid{opacity:.4}
.bar-high{opacity:.85}
.pill{align-self:flex-start;display:inline-flex;align-items:center;gap:7px;font-weight:600;font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--tangerine);background:var(--ivory);padding:7px 12px 7px 10px;border-radius:999px;border:1px solid rgba(217,96,32,.32);line-height:1;white-space:nowrap;margin-bottom:18px}
.pill .dot{width:6px;height:6px;border-radius:50%;background:var(--tangerine);display:inline-block;box-shadow:0 0 0 3px rgba(217,96,32,.18)}
.offer-meta{display:flex;align-items:baseline;justify-content:space-between;gap:12px;margin-bottom:22px}
.offer-meta .num{font-family:'AtkinsonMono',ui-monospace,monospace;font-size:11px;letter-spacing:.08em;color:var(--tangerine)}
.offer-meta .tag{font-weight:600;font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--mocha-soft)}
.offer h3{font-size:24px;line-height:1.2;margin:0 0 18px}
.price{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 8px;margin:0 0 22px}
.price .amt{font-family:'Instrument Serif',Georgia,serif;font-size:28px;line-height:1;letter-spacing:-.01em;color:var(--tangerine)}
.price .per{font-family:'Karla',sans-serif;font-weight:500;font-size:13px}
.price .note{font-weight:400;font-size:13px;color:var(--mocha-soft)}
.price-sub{font-size:12.5px;line-height:1.55;color:var(--mocha-soft);margin:-16px 0 22px}
.offer p.body{font-size:14px;font-weight:300;line-height:1.7;color:var(--mocha-soft);margin:0 0 12px}
.offer p.fine{font-size:13px;line-height:1.7;color:var(--mocha-soft);margin:12px 0 0;padding-top:12px;border-top:1px solid rgba(78,56,43,.12)}
.offer ul.deliv{list-style:none;margin:2px 0 14px;padding:0;display:grid;gap:8px}
.offer .deliv li{position:relative;padding-left:17px;font-size:13.5px;font-weight:300;line-height:1.55;color:var(--mocha-soft)}
.offer .deliv li::before{content:"";position:absolute;left:0;top:9px;width:8px;height:1.5px;background:var(--tangerine);opacity:.7}
.offer p.credit{font-size:13px;line-height:1.65;color:var(--mocha);background:var(--ivory);border:1px solid var(--champagne-dk);border-radius:8px;padding:13px 15px;margin:6px 0 0}
.offer p.fine{margin-top:auto}
.offer-cta{margin:20px 0 0}
.offer-cta .btn{display:block;text-align:center}
.ladder{margin:26px 0 0;padding:20px 24px;border:1px solid var(--champagne-dk);border-radius:10px;font-size:15px;font-weight:300;line-height:1.7;color:var(--mocha);max-width:76ch;text-wrap:pretty}
.ladder .lbl{display:block;font-family:'AtkinsonMono',ui-monospace,monospace;font-size:11px;font-weight:400;letter-spacing:.12em;text-transform:uppercase;color:var(--tangerine);margin-bottom:7px}
.ladder .arrow{color:var(--tangerine)}
.ladder .or{font-style:italic;color:var(--mocha-soft)}
.services-foot{margin-top:72px;padding-top:40px;border-top:1px solid var(--champagne-dk);display:flex;align-items:center;justify-content:space-between;gap:32px;flex-wrap:wrap}
.services-foot p{font-family:'Instrument Serif',Georgia,serif;font-size:clamp(20px,2.2vw,26px);line-height:1.35;color:var(--mocha);margin:0;max-width:56ch;text-wrap:pretty}

/* Compare */
.compare{background:var(--ivory)}
.compare-head{max-width:700px;margin-bottom:44px}
.compare-head h2{font-size:clamp(26px,3.5vw,44px);line-height:1.2;margin:14px 0 18px}
.compare-head p{font-size:17px;font-weight:300;line-height:1.75;color:var(--mocha-soft);margin:0}
.compare-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;align-items:start}
.compare-col{background:var(--champagne);border-radius:10px;padding:32px 30px;border-top:3px solid var(--tangerine)}
.compare-col.alt{background:var(--champagne-2);border-top-color:var(--green)}
.compare-col h3{font-size:23px;margin:0 0 6px;line-height:1.2}
.compare-col .sub{font-family:'AtkinsonMono',ui-monospace,monospace;font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--tangerine);margin:0 0 24px;line-height:1.5}
.compare-col dl{margin:0;display:grid;gap:18px}
.compare-col dt{font-weight:600;font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--mocha)}
.compare-col dd{margin:6px 0 0;font-size:14.5px;font-weight:300;line-height:1.65;color:var(--mocha-soft)}
.compare-foot{margin:30px 0 0;font-size:15px;font-weight:300;line-height:1.75;color:var(--mocha-soft);max-width:74ch;text-wrap:pretty}

/* Results */
.results{background:var(--green);padding:88px 48px}
.results .eyebrow{color:var(--champagne);font-size:11px;letter-spacing:.18em}
.results h2{font-size:clamp(26px,3.4vw,42px);color:var(--ivory);line-height:1.2;margin:12px 0 14px}
.results .lede{font-size:16px;font-weight:300;line-height:1.7;color:rgba(246,239,227,.85);margin:0 0 52px;max-width:62ch}
.results ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:30px}
.results li{border-top:1px solid rgba(246,239,227,.3);padding-top:20px}
.results .figure{display:block;font-family:'Instrument Serif',Georgia,serif;font-size:clamp(26px,3vw,36px);line-height:1.05;color:var(--champagne);margin-bottom:14px}
.results p{font-size:14px;font-weight:300;line-height:1.65;color:rgba(246,239,227,.88);margin:0}

/* FAQ */
.faq{background:var(--champagne)}
.faq h2{font-size:clamp(26px,3.5vw,42px);line-height:1.2;margin:0 0 44px;max-width:22ch}
.faq dl{margin:0;border-top:1px solid rgba(78,56,43,.22)}
.faq dt{font-family:'Instrument Serif',Georgia,serif;font-size:clamp(19px,2.1vw,25px);line-height:1.3;color:var(--mocha);padding-top:26px}
.faq dd{margin:9px 0 0;padding-bottom:26px;border-bottom:1px solid rgba(78,56,43,.22);font-size:15.5px;font-weight:300;line-height:1.75;color:var(--mocha-soft);max-width:80ch;text-wrap:pretty}

/* How it works */
.how{background:var(--champagne)}
.how h2{font-size:clamp(26px,3.5vw,44px);margin:0 0 64px;line-height:1.2}
.steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:40px;list-style:none;margin:0;padding:0}
.steps .label{font-family:'AtkinsonMono',ui-monospace,monospace;font-size:11px;color:var(--tangerine);margin-bottom:16px;display:block}
.steps h3{font-size:20px;margin:0 0 10px;line-height:1.25}
.steps p{font-size:14px;font-weight:300;line-height:1.7;color:var(--mocha-soft);margin:0}

/* About */
.about{background:var(--ivory)}
.about-grid{display:grid;grid-template-columns:380px minmax(0,1fr);gap:80px;align-items:start}
.about-media{background:var(--champagne);border-radius:12px;overflow:hidden}
.about-media img{width:100%;height:auto;display:block;border-radius:12px}
.about h2{font-size:clamp(26px,3vw,40px);line-height:1.2;margin:14px 0 28px}
.about p{font-size:16px;font-weight:300;line-height:1.8;color:var(--mocha-soft);margin:0 0 18px}
.about p:last-child{margin-bottom:0}

/* Newsletter */
.newsletter{background:var(--green);padding:80px 48px}
.newsletter .inner{max-width:640px}
.newsletter .eyebrow{color:var(--champagne);font-size:10px;letter-spacing:.2em}
.newsletter h2{font-size:clamp(24px,3vw,38px);color:var(--ivory);line-height:1.25;margin:12px 0 16px}
.newsletter p{font-size:16px;font-weight:300;line-height:1.7;color:rgba(246,239,227,.82);margin:0 0 32px}

/* Contact */
.contact{background:var(--ivory);padding:96px 48px 120px}
.contact-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:64px;align-items:start;max-width:var(--maxw);margin:0 auto}
.contact-copy{max-width:580px}
.contact .eyebrow{font-size:10px;letter-spacing:.2em}
.contact h2{font-size:clamp(28px,4vw,52px);line-height:1.1;margin:12px 0 16px}
.contact-lede{font-size:16px;font-weight:300;color:var(--mocha-soft);line-height:1.7;margin:0 0 44px}
.field{margin-bottom:20px}
.field label{display:block;font-size:11px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--mocha);margin-bottom:7px}
.field input,.field textarea{font-family:'Karla',sans-serif;font-size:15px;font-weight:300;color:var(--mocha);width:100%;background:transparent;border:none;border-bottom:1.5px solid var(--champagne-dk);padding:10px 0;outline:none}
.field textarea{resize:vertical;line-height:1.65}
.field input:focus,.field textarea:focus{border-bottom-color:var(--tangerine)}
.form-actions{margin-top:36px;display:flex;flex-wrap:wrap;align-items:center;gap:20px}
.contact .quote-card{background:var(--champagne);align-self:start}

/* Footer */
.site-footer{background:var(--green);padding:40px 48px;display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px}
.site-footer img{height:28px;width:auto;opacity:.35;filter:brightness(0) invert(1)}
.footer-tag{font-family:'AtkinsonMono',ui-monospace,monospace;font-size:10px;letter-spacing:.12em;color:rgba(246,239,227,.45)}
.footer-legal{font-size:11px;font-weight:300;color:rgba(246,239,227,.45)}
.site-footer a{color:rgba(246,239,227,.6)}
.site-footer a:hover{color:var(--ivory)}

/* Simple pages */
.simple{min-height:70vh;display:flex;align-items:center;justify-content:center;padding:120px 24px;text-align:center}
.simple h1{font-size:clamp(32px,5vw,56px);line-height:1.1;margin:0 0 20px}
.simple p{font-size:17px;font-weight:300;color:var(--mocha-soft);max-width:48ch;margin:0 auto 36px}

/* Responsive */
@media (max-width:980px){
  .hero{grid-template-columns:1fr;min-height:0;padding-left:0}
  .hero-copy{padding:56px 24px 48px;max-width:none}
  .hero-media{min-height:0;aspect-ratio:4/5}
  .services-head,.contact-grid,.about-grid{grid-template-columns:1fr;gap:40px}
  .about-grid{gap:44px}
  .offers,.quote-grid,.compare-grid{grid-template-columns:1fr}
  .results ul{grid-template-columns:repeat(2,minmax(0,1fr));gap:28px}
  .offer p.fine{margin-top:12px}
  .steps{grid-template-columns:repeat(2,minmax(0,1fr));gap:36px}
  .pain-grid{grid-template-columns:1fr;margin-bottom:44px}
  .pain-grid > div{padding:28px 0}
  .pain-grid > div + div{border-left:none;border-top:1px solid rgba(78,56,43,.15)}
}
@media (max-width:720px){
  .band,.proof-band,.newsletter,.contact,.results{padding-left:24px;padding-right:24px}
  .results{padding-top:72px;padding-bottom:72px}
  .results ul{grid-template-columns:1fr;gap:26px}
  .band{padding-top:72px;padding-bottom:72px}
  .contact{padding-top:72px;padding-bottom:88px}
  .site-header{padding:12px 20px}
  .brand img{width:132px}
  .nav-list{gap:16px}
  .nav-list .nav-secondary{display:none}
  .steps{grid-template-columns:1fr}
  .quote-card.feature{padding:36px 28px}
  .quote-card{padding:32px 26px}
  .site-footer{padding:32px 24px;justify-content:flex-start;gap:12px}
  .services-foot{margin-top:56px}
  .btn{padding:14px 28px}
}

/* Secondary form intro + offer sub-link */
.form-intro{font-family:'Karla',sans-serif;font-size:15px;font-weight:500;color:var(--mocha);margin:26px 0 18px;padding-top:20px;border-top:1px solid var(--champagne-dk)}
.offer-sub{margin:14px 0 0;font-size:14px}